In the real estate industry, networking and events are
a great opportunity to meet new people, build connections and
strengthen existing ties.
To make the most out of networking events, we've
devised some tips to consider for maximise their potential for
meeting new people and cementing existing relationships.
You need to ensure you have a selection of 'go
to' topics that are applicable for any group of people.
Pay attention to current affairs and events, as
well as real estate news so that you can talk about things that are
topical and of interest to a wide variety of people. Try not to
limit yourself to being knowledgeable about just real estate or
only talking about work, it helps to get to know people on a deeper
level. People are tired of small talk, try and make conversation
something that comes easy rather than a chore.
2. First Impression
When you first introduce yourself, what first
impression do people get? If you look the part and dress the part -
people will see you as a successful person that they
want to get to know.
Take a bit of time to style your hair and make
sure your shoes are clean. Little details like that go a long
3. Have enough business cards
Ensure you have enough processional and
informative business cards at your disposal. You want people to
have your contact details on demand.
If you run out of cards, take theirs and send
them a quick email saying how much you enjoyed meeting them as soon
as you get back to the office.
4. Group Work
You need to feel comfortable approaching a group
of people, introducing yourself and getting involved in their
conversation. This skill can be particularly nerve wracking to some
people, but one thing to remember is that everyone is in the same
situation. Everyone is there to meet people and to grow their
network - they will be
5. Follow Up
It's a very good idea to follow up. If you
agreed to send them your company's quarterly report; send it! Don't
make empty promises as part of small talk.
It is good practice, and comes across as
pro-active and friendly, to send a note to their email saying hello
within a few hours of meeting.
6. Body Language
Positive and welcoming body language is
essential for forming a good impression. If you stand with your
arms crossed and fail to make eye contact, people will
subconsciously see you as a closed person who they don't feel they
Make sure you stand with good posture, your
shoulders back and head up. Try to avoid crossing your arms and
keep an open posture. People will subconsciously see you as
approachable and more charismatic person. Avoid
putting your hands on your hip. It connotes being bossy.
7. Work the Room
Try and give everyone ample time but don't spend
all the event talking to each group. At networking events, you can
easily pick up 20-25+ contacts through talking to new people. If
you spend 45 minutes speaking to one group of 5 people, that's not
a very productive use of your time.
At the same time, there is a need to invest time
in people so that your conversations go past the superficial stage.
People want to feel that you're genuinely interested in speaking to
them and it will show in your conversation. When you feel the
conversation coming to a natural conclusion, that's the time to
move on. Ensure you've got everyone's business card and speak to
some more attendees.
8. Eye Contact
Former US President Barack Obama used an eye
contact technique likened to bees pollinating flowers. When he was
speaking to a group of people, he would spend no more than two
seconds looking into each member of the groups' eyes before moving
onto the next person. This length of time makes that person feel
that you're interested in them, and they are part of the
conversation, but not long enough to be too intense or
Working in real estate, there is ample
opportunity to meet people and build your network at events. With
these top tips, you can make the most out of your next event, meet
useful contacts and potential business partners or clients. Work on
these tips, and you will become a networking master!