Change may be inevitable but it can
always take a positive direction.
This is exactly what KMC Savills
Managing Director Michael McCullough anticipated as he moves to
evolve with one of the oldest industries in the book: Real Estate.
In the Impact Manila Hub's entreHPreneur Lab: Disrupt &
Digitize, he explained how work, space and technology can become
tools of reinvention.
McCullough emphasized KMC Savills'
flair for being a front liner in the face of this change. He shared
how KMC was an early adopter of the Cloud. This sprung from the
need to empower employees to work almost anywhere even while they
are on their smartphones. The Cloud was also very helpful in
addressing the high employee turnover in the company. He said that
"it's the digital tools that help orient the next guy".
Michael McCullough also shared that
these digital tools are very helpful in keeping track of progress
especially in their line of work. The real estate industry always
come up with vital research and market intelligence. Therefore, KMC
Savills built the most advanced real estate database for the
Philippines to store all the information. Tracking tools are also
important for brokers who mostly work on deals that are one year in
the making. Now more than ever, he reiterated that the need to
invest in systems and technology to drive the work force is of
However, McCullough explained that
digitizing should not be drastic. The trick is in the slow
implementation of small changes. One simple example he pointed out
is placing the KMC Savills' headquarters in Sun Life Centre, the
first ever LEED building in the Philippines. KMC Savills adapts and
is now using online listing platforms like OLX and Lamudi after
studies show that 44% of buyers do their initial searches online.
Some brokers even use social media to interact with their clients
or share market intelligence. In the words of Denis Waitley, "you
must welcome change as the rule but not as your ruler".
As the real estate industry takes a
slight turn on going online, he highlighted the need to disrupt
ourselves sometimes. "You are either the disruptor or the person
being disrupted," McCullough said. At the end, KMC Savills must
keep up with the fast-paced digitization because a pretty
interesting future waits for all industries.