ArthaLand and Unity to Launch CREATOR Center of Excellence

Arthaland, Unity, technology, Creator Center of Excellence, Virtual Reality, Games

What do Pokémon Go and NASA's Mars Rover Experience have in common? They are both "Made With Unity" just like the majority of the top mobile games and interactive digital experiences currently available in the market. Unity Technologies is the worldwide leader in powering 2D, 3D, virtual reality (VR), and augmented reality (AR) games and apps.

Due to growing global demand for game and software development, Unity is expanding its reach and turning to the Philippines for its large and young population as well as its vast creative potential. To realize this mission, Unity is partnering with ArthaLand Corporation to establish the country's first CREATOR Center of Excellence and launch an intensive program for advanced training in Unity's products and services.

"We know the local creative industry is a key economic driver, and we are dedicated to supporting its growth with Unity's latest technologies," said Hubert Larenaudie, President, Asia Pacific at Unity Technologies. "By partnering with ArthaLand Corporation in creating this Center, we look forward to equipping local talent with key visualisation skill sets and enabling their success with better access to our tools."

Unity counts Coca-Cola, Disney, NASA, Warner Bros., and Electronic Arts among its list of co-creators. Beyond games, Unity is being integrated across a spectrum of industries (e.g. architecture, construction, education, engineering, film, health, industrial design, real estate, retail, and tourism) to create immersive user experiences and custom enterprise solutions.

The CREATOR Center of Excellence will professionalize the training of designers, artists, programmers, and project managers to foster a world class developer ecosystem needed to produce rich content in an easier, faster, and more scalable fashion. The Center aims to elevate the quality and skills of both local and regional talent through a 6-month program which consists of Unity's foundation-building courseware and dynamic learning modules for specialization in 2D, 3D, VR, and AR production. Participants will become proficient in advanced techniques and global best practices and will be evaluated against international standards.

Leo Po, the Executive Vice President of ArthaLand and project champion, recognizes the need to futureproof the Filipino workforce by providing them with new skills to compete in a global market. "As industries further evolve with the rise of artificial intelligence (AI) and automation, we need to create new job opportunities for creative and other higher value services which cannot be easily replaced by machines. We have to better equip our fellow Filipinos to be able to thrive in this age of hyper innovation and technology."

The Center will serve as a catalyst for the development of new intellectual property, a source of inspiration and support for the creative community of the Philippines. It will also be a platform for hardware and software companies to showcase their latest products and technology. Beyond skills development, it will give the country unparalleled access to Unity's latest technology, software development tools, and global network of creators and educators. This will allow local professionals to better compete and collaborate on an international level and enable digital transformation for many industries.

The CREATOR Center of Excellence will operate out of the newly-launched ArthaLand Century Pacific Tower which is strategically located at the corner of 5th Avenue and 30th Street in Bonifacio Global City (BGC), the heart of the new central business district.

To apply for the program and for more information, visit www.creator.ph.

About ArthaLand Corporation

ArthaLand is an award winning, best-in-class, boutique Filipino real estate developer recognized by various global organizations for its quality, innovation and sustainability. It is making its mark in the Philippine Real Estate industry by developing and managing superior properties that adhere to both international and local standards for premium green buildings. For more information, visit www.arthaland.com.

About Unity Technologies

Unity is the creator of the world's most widely-used real-time 3D development platform, giving developers around the world the tools to create rich, interactive 2D, 3D, VR and AR experiences. The company's 800 person engineering team keeps Unity at the bleeding-edge of technology by working alongside partners such as Google, Facebook, Oculus and Microsoft to ensure optimized support for the latest releases and platforms. Games and experiences made with Unity have reached ~3 billion devices worldwide and were installed more than 24 billion times in the last 12 months. Unity's renowned flexibility gives developers the power to target and optimize their creations for 25+ platforms including Xbox One, PlayStation 4, Gameroom (Facebook), SteamVR (PC & Mac), Oculus, PSVR, Gear VR, HoloLens, ARKit (Apple), ARCore (Google) and more. Unity also offers solutions and services for connecting with audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity Cloud Build, Unity Collaborate, Unity Connect and Unity Certification. For more information, visit www.unity3d.com, and to see the latest games and experiences created in Unity, visit www.unity.com/madewith.