QC, Subic next growth areas for developers, outsourcers
Philippine Daily Inquirer, 01-05-2013
(First of two parts)
Who doesn't want to be in Bonifacio Global City, Makati or
Ortigas? With highly developed infrastructure, competitive
operational costs and opulent surroundings, these areas have become
prime destinations for various local and international firms.
"But slots are filling up fast and if you are a newcomer you
have to look elsewhere," said Melo Porciuncula, Capital Markets and
Business Operations head of KMC MAG Group, a commercial and
residential real estate services provider that furnishes business
process outsourcers their own offshore corporate services here;
represents tenants wanting to locate in Metro Manila, Bacolod,
Cebu, Clark, Iloilo and Davao; provides capital market support as
well as extends residential real estate services.
Porciuncula sees Quezon City and Subic as the next growth areas
as these places already possess developed infrastructure as well as
world-class telecommunications services with redundant
international connectivity (submarine fiber optic cable networks
complemented by satellite systems).
Road networks, runways
"Apart from the fact that Subic is now under two hours' drive
from Metro Manila via the North Luzon Expressway and the
Subic-Clark-Tarlac Expressway, the place boasts one of the world's
finest road networks and runways (Subic Bay International Airport
used to serve as an emergency landing site for the National
Aeronautics and Space Administration's space shuttle) and is now in
the process of developing a dedicated BPO district called the Subic
BPO City," Porciuncula said.
Subic BPO City is being set up like the Ayala Techno Hub, the
20-hectare information technology center located in Quezon City
(but as an added incentive, the Subic Bay Metropolitan Authority
will be providing housing for the information and communications
technologies professionals and call center agents who will work in
But aside from the Ayala Techno Hub, Quezon City also has the
pioneering 17-hectare Eastwood Cyberpark in Libis, the 12-hectare
Eton Centris located at the Quezon City Triangle, the newly
revitalized 35-hectare Araneta Center in Cubao (including the
9-hectare Araneta Center Cyber Park), and around 30 more ICT parks
registered with the Philippine Economic Zone Authority.
"These areas will keep on expanding (including the North and
East Triangles, on Commonwealth and on Edsa) as the Philippines
already surpassed (previous industry leader) India in the BPO
industry. The BPO here in the Philippines is growing about 25
percent annually and is remitting $13 million (P530.5 million) to
the economy. Outsourcing in the Philippines has provided more than
700,000 seats for call center agent services and business process
services, a trend that will go on for years as our economy improves
and financial uncertainties trouble the United States and Europe,"
Close to home
He also added that the reason developers and outsourcers are
setting up in these locations is to be closer to the ICT
professionals who are mostly residing in Quezon City, Marikina City
and in the provinces of Rizal and Bulacan.
"Moreover, quality graduates continue to swell the ranks every
year due to the presence of many tertiary-level schools in Quezon
City, including learning institutes that specialize in call center
training," Porciuncula said.
Interestingly, he also added that as KMC MAG Group attracts
several clients from Australia, New Zealand and those based in
Europe, the firm has also set up its own residential team that
works closely with their corporate clients to find them housing
within the vicinities of their workplaces.
"Our brokers are skilled in reasonably negotiating buying,
selling and leasing residential properties on their behalf. Our
extensive listings of residential properties ensure that every
location and housing option is covered," he said adding that
KMC MAG Group also handles corporate relocation as well as
individual needs for condominiums, prestige homes and international
(Next: Growing knowledge process outsourcing market to spur home