Relationship is king: Real-estate firm KMC MAG Group finds a reliable partner in Globe Business

Business Mirror, 07-22-2013

JUST in its fourth year in the business, the KMC MAG Group has already made its mark in Philippine real estate. In a short amount of time, the company has already bagged three prestigious recognitions such as the International Property Award (2012-2013), Best Real Estate Agency Philippines (2013-2014) and Highly Commended Real Estate Agency Website.

Founded in 2009, KMC Mag Group, an international associate of Savills, is a real-estate services firm that offers its large pool of clients a full range of commercial, industrial and residential properties and a wide array of services such as tenant representation, capital markets, asset management, consulting and research, offshoring corporate services, residential services and serviced offices. Thanks to the country's strong economic growth and boom in the property sector, majority of its services receive high demand from customers.

"Real estate is at the forefront of the growth spurt, so it has been very exciting and very challenging at the same time," KMC MAG Group Managing Director Michael McCullough told the BusinessMirror. This was based on the fact that the pace of the country's economic growth, as measured by its gross domestic product (GDP), was at 7.8 percent in the first quarter of 2013, and the real-estate industry is among the sectors that accounted for 11 percent of the total GDP.

"The Philippines is on everyone's mind in the region. It is probably the most promising market that we have ever been to," McCullough said. "The country has been exciting for someone like ourselves who are starting out and taking a slice of that growth pie. We expect that to continue in the next few years."

KMC MAG Group, which is posting double-digit growth rates almost every year since its establishment, has provided real-estate solutions not only to small and medium enterprises, but also to multinational companies.

Aside from its impressive roster of clients which includes Canon, Fox International Channels, Roche and Samsung, it takes pride in its client referrals, from which a large percentage of the company's business comes from. But how do they do it? "You have to be really good in what you do," McCullough said. "You may not have the brand that everybody knows about, so you have to work doubly hard to attract clients. They recognize our hard work, and they are more than happy to refer us to other companies."

McCullough stresses the importance of customer relationship management. "We take our most valued clients for a cruise, for example. It helps us establish rapport and strengthen our relationships with them." Aside from the clients, McCullough said it is equally important to foster a good relationship with the people behind their business. "It comes down to the men and women behind our business," he said when asked about what sets KMC MAG Group apart from its competitors. "Our relationship with our staff is very open. Trusting is not easy to do, but when you have the right people who have the right skills and attitude, then it becomes a lot easier."

KMC MAG Group also invests in these people, trusting that together they will make the company grow. "Our goal is to continue to hire better people and invest in educating them, whether through further studies on business, training courses inside and outside the Philippines, and the like. We want to work with the brightest and the smartest minds in the market," McCullough added. "If we can't find them, we will train them."

The real-estate company sends its employees to school and training courses without even putting it on paper. "That is how I was exposed in the work environment at Silicon Valley, where if your employer exposes you to various learning interventions to hone your skills, you reciprocate and give back," McCullough said.

With the right people and a great relationship with clients, KMC MAG Group has already found its niche in the industry just four years after it was established. They have, for example, "plug-and-play" offices with around 750 workstations powered by Globe Business, the corporate and information communications technology (ICT) arm of Globe Telecom, providing them their connectivity requirements.

"We basically provide services which run through Globe Business' network on the backbone," he said. "We have tried other networks before, but the service is not as good as that of Globe Business."

The KMC MAG Group has been with Globe Business from its first mobile-phone acquisition of two handsets, which has increased exponentially along with their growing business needs, proving how the relationship with the ICT company has grown over time and will continue to expand in the years to come.

"The people of Globe Business are also extremely easy to deal with," McCullough said. "It comes down to the relationship we have forged with a few people in the company. It is about how professional the team is, the way they handle the account and our requirements: from delivering handset orders, upgrading our network bandwidth, all the way to complying with their service level agreements, we are pleased with how service quality is something that our partners from Globe Business truly values," he added.

McCullough said Globe Business responds to their concerns very quickly. "They are able to communicate with us on a regular basis and keep us updated on status of our requests and service orders, which in turn, we relay to our clients. We definitely look forward to a long-lasting partnership with Globe Business with their consistent display of quality service through the years."

With Globe Business as their ICT partner, the KMC MAG Group is definitely on-track to break more ground in the local real-estate scene.