Relationship is king: Real-estate firm KMC MAG Group finds a reliable partner in Globe Business
Business Mirror, 07-22-2013
JUST in its fourth year in the business, the KMC MAG Group has
already made its mark in Philippine real estate. In a short amount
of time, the company has already bagged three prestigious
recognitions such as the International Property Award (2012-2013),
Best Real Estate Agency Philippines (2013-2014) and Highly
Commended Real Estate Agency Website.
Founded in 2009, KMC Mag Group, an international associate of
Savills, is a real-estate services firm that offers its large pool
of clients a full range of commercial, industrial and residential
properties and a wide array of services such as tenant
representation, capital markets, asset management, consulting and
research, offshoring corporate services, residential services and
serviced offices. Thanks to the country's strong economic growth
and boom in the property sector, majority of its services receive
high demand from customers.
"Real estate is at the forefront of the growth spurt, so it has
been very exciting and very challenging at the same time," KMC MAG
Group Managing Director Michael McCullough told the BusinessMirror.
This was based on the fact that the pace of the country's economic
growth, as measured by its gross domestic product (GDP), was at 7.8
percent in the first quarter of 2013, and the real-estate industry
is among the sectors that accounted for 11 percent of the total
"The Philippines is on everyone's mind in the region. It is
probably the most promising market that we have ever been to,"
McCullough said. "The country has been exciting for someone like
ourselves who are starting out and taking a slice of that growth
pie. We expect that to continue in the next few years."
KMC MAG Group, which is posting double-digit growth rates almost
every year since its establishment, has provided real-estate
solutions not only to small and medium enterprises, but also to
Aside from its impressive roster of clients which includes
Canon, Fox International Channels, Roche and Samsung, it takes
pride in its client referrals, from which a large percentage of the
company's business comes from. But how do they do it? "You have to
be really good in what you do," McCullough said. "You may not have
the brand that everybody knows about, so you have to work doubly
hard to attract clients. They recognize our hard work, and they are
more than happy to refer us to other companies."
McCullough stresses the importance of customer relationship
management. "We take our most valued clients for a cruise, for
example. It helps us establish rapport and strengthen our
relationships with them." Aside from the clients, McCullough said
it is equally important to foster a good relationship with the
people behind their business. "It comes down to the men and women
behind our business," he said when asked about what sets KMC MAG
Group apart from its competitors. "Our relationship with our staff
is very open. Trusting is not easy to do, but when you have the
right people who have the right skills and attitude, then it
becomes a lot easier."
KMC MAG Group also invests in these people, trusting that
together they will make the company grow. "Our goal is to continue
to hire better people and invest in educating them, whether through
further studies on business, training courses inside and outside
the Philippines, and the like. We want to work with the brightest
and the smartest minds in the market," McCullough added. "If we
can't find them, we will train them."
The real-estate company sends its employees to school and
training courses without even putting it on paper. "That is how I
was exposed in the work environment at Silicon Valley, where if
your employer exposes you to various learning interventions to hone
your skills, you reciprocate and give back," McCullough said.
With the right people and a great relationship with clients, KMC
MAG Group has already found its niche in the industry just four
years after it was established. They have, for example,
"plug-and-play" offices with around 750 workstations powered by
Globe Business, the corporate and information communications
technology (ICT) arm of Globe Telecom, providing them their
"We basically provide services which run through Globe Business'
network on the backbone," he said. "We have tried other networks
before, but the service is not as good as that of Globe
The KMC MAG Group has been with Globe Business from its first
mobile-phone acquisition of two handsets, which has increased
exponentially along with their growing business needs, proving how
the relationship with the ICT company has grown over time and will
continue to expand in the years to come.
"The people of Globe Business are also extremely easy to deal
with," McCullough said. "It comes down to the relationship we have
forged with a few people in the company. It is about how
professional the team is, the way they handle the account and our
requirements: from delivering handset orders, upgrading our network
bandwidth, all the way to complying with their service level
agreements, we are pleased with how service quality is something
that our partners from Globe Business truly values," he added.
McCullough said Globe Business responds to their concerns very
quickly. "They are able to communicate with us on a regular basis
and keep us updated on status of our requests and service orders,
which in turn, we relay to our clients. We definitely look forward
to a long-lasting partnership with Globe Business with their
consistent display of quality service through the years."
With Globe Business as their ICT partner, the KMC MAG Group is
definitely on-track to break more ground in the local real-estate